Skip Ribbon Commands
Skip to main content
Sign In
Skip Navigation LinksADLA Administrative Handbook > Chapter 3 - School Governance > 3.1 - General > 3.1.8 - Stewardship and Sustainability


Print this topic

3.1.8.1 Sustainability

A primary goal of the Department of Catholic Schools is to ensure that all its archdiocesan and parish schools are fiscally responsible and solvent and that they operate efficiently with measurable results.

In an effort to implement this goal, the Department of Catholic Schools requires all archdiocesan and parish high schools to submit an annual development and alumni relations strategic plan and to identify on an annual basis new sources of funding, such as grants, small/large business sponsorships, donors, gifts, etc.

The Department of Catholic Schools encourages all preschools and elementary schools to understand and manage school finances using budget development, ongoing oversight and projections, and tuition and fund-raising management.

3.1.8.2 Marketing


The Department of Catholic Schools requires high schools, and encourages all other schools, to create marketing and public relations strategies that will increase student applications and enrollment by promoting Catholic school attributes, successes, achievements, and Christian service. In an effort to implement this goal, the Department of Catholic Schools requires all archdiocesan and parish high schools, and encourages all other schools, to have a marketing team that will develop and implement strategies to promote the school and increase enrollment and student applications.

Schools are expected to send a representative, and/or all marketing team members when requested, to marketing workshops and other meetings and activities sponsored by the Department of Catholic Schools.

The Department of Catholic Schools requires all archdiocesan and parish high schools to have a full-time, 12-month director of marketing & public relations.

The director will:

  • Utilize and implement the Department of Catholic Schools marketing and public relations strategy framework to achieve marketing goals and objectives

  • Submit an annual marketing and public relations strategic plan utilizing the Department of Catholic Schools marketing and public relations strategy framework


Resources