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Skip Navigation LinksADLA Administrative Handbook > Chapter 10 - Communications Policies > 10.6 - COMMUNICATIONS GUIDELINES > 10.6.2 - Guidelines for Parish and School Communications

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Guidelines for Parish and School Communications

Assess Needs​​

Refer to the Location Technology Checklist to help determine the nature and feasibility of the types of electronic communication systems and devices the Location wishes to use.

Follow Communication Policies

Obtain Permission from Recipients

If you plan to set up automated telephone calls or send texts or email eBlasts, obtain the recipients’ written agreements first and specify the type of automated calls, texts, or eBlasts you plan to send. It is illegal to send automated messages to cell phones and other wireless devices unless the recipients have agreed in advance to accept such messages. In rare circumstances, automated messages provide important notifications such as school cancelations and appointment reminders. However, the Federal Trade Commission has placed heavy restrictions and limitations to protect consumers from unwanted calls. Offenders face significant penalties.​

Allow Recipients to Opt Out

Allow recipients to opt out of receiving emails, calls, and texts, especially if the Location's contact list includes the numbers for wireless devices. Provide advance notice to potential recipients before launching these methods of communication and give them an opportunity to register for a Location Do Not Call list, which should be checked regularly and updated.

Manage Interactive Communications

If a Location decides to allow interactive social media communications, make sure that these interactions have clearly posted terms of use and, most importantly, retain a diligent moderator with authority to edit or take down inappropriate material.

For more information about recommended terms of use and how to handle interactive communications, see the Guidelines for Forums and Blogs, Guidelines for Using Social Networks with Minors, Appropriate Ways to Communicate with StudentsReporting Concerns About Electronic Communications with Minors​, and Reporting Child and Sexual Abuse​​.

Review the Message Carefully​​

Those sending out communications on behalf of the Location should think and review the message carefully before hitting "call," "send," or "post." Most electronic messages, and ​even web postings and blogs, can be permanently recorded by various entities and services. Retracting a communication is often difficult and can be embarrassing.​